Mini Rodini is a Swedish children's wear brand that was founded in 2006 by illustrator Cassandra Rhodin as a tribute to all children, their imagination and sense that everything is possible. Mini Rodini takes children seriously with playfulness, meaning it is important that children too have clothes that match their own personality, mood and creativity. Mini Rodini's vision has always been to make it both easy and exciting for parents to buy better products for their kids in regards to the design as well as environmental and ethical aspects of the production. And while the playful and humorous aesthetics may speak directly to the children, the quality of the products is equally important. A Mini Rodini garment is not only fun to wear or just look at, but is also produced in a way that is kinder to the environment and the people behind it. With a combination of excellent quality and quirky design, Mini Rodini creates clothes that parents want to dress their kids in, and that kids love to wear.
Mini Rodini's autumn collection AW19 'Stay Weird' celebrates kids that go their own way and dare to be themselves: 'The world needs people that stick out from the rest. It can be that they are unable to - or don't want to - fit in, that makes them different. There is so much emphasis in society to be perfect and that's wrong.'
— Cassandra Rhodin
The inspiration behind AW19 is a mix of references from the movie 'Stand By Me' to the author Goethe and Cassandra's own childhood & presents original artwork and prints - featuring Flying Birds, Skeletons, Scorpios, Bristling Cats and Guinea Pigs ... As always made with sustainable materials such as organic cotton and wool, recycled polyester, Modal® and Tencel®.