AO76 is a Belgian brand for boys and girls between 4 and 16 years old. Formerly known as American Outfitters, the brand brings sportswear with a sweet and cute girls touch & cool and casual references to the boys world. AO76 likes to render a warm and genuine atmosphere, staying very connected to their target group - kids and youngsters in a world of evolution - where local becomes global and families become communities. A brand turned towards the future while respecting its roots. A brand with values and ethics. Creativity and quality are the main part of the DNA of AO76.
AO76’s summer 2018 collection was inspired by a road trip along the sun-drenched coast of Florida. From the North in Jacksonville with its swamps and beaches, over exclusive Palm Beach, through lively Miami and its iconic art deco district, ending in tropical Key West. The collection passes lakes and swamps with fierce alligators and pink flamingos, pine forests, palm-fringed beaches with surfers, mangroves and turquoise lagoons where tropical fish frolic. People at AO76 swam with dolphins in the Keys and treated themselves to a cocktail in Hemingway’s bar to celebrate the end of their journey. You can feel the tropical vibe breezing through the whole collection of washed candy colors and Sunshine State inspired prints - comfy clothes to skate, surf and hang out.