Bensimon is first and foremost a family affair - it’s the story of the Bensimon brothers. It was back in the early Eighties that Serge and Yves first came up with the idea of creating what was a unique concept - to bring the iconic tennis shoe, quality ready-to-wear collections and rare and beautiful objects from all over the world together under one name. Since that day and spurred on by the desire to bring a vibrant and positive concept to life, they have worked tirelessly to expand this multi-faceted brand and continue to promote this unique lifestyle concept.
Originally worn in the Army, the legendary cotton and rubber tennis shoe was redesigned in 1978 by the Bensimon brothers. Over the years it has gone on to become THE must-have everyday fashion accessory worn by everyone, young and old, whatever the season !
Finally having achieved iconic status, the shoe’s look has constantly been reinvented over the years, with an extensive range of colors and a vast array of materials and prints, each more stunning than the next !