Bobo Choses is located in Mataró, by the Mediterranean Sea, about thirty miles from the city of Barcelona. Occupying an old toy factory two blocks from the beach, you can recognize the offices by the two giant colored rhombi painted on the main doors.
Bobo Choses was born in 2008 with the idea of creating a clothing brand that could capture the magical, passionate look and language of children. The first collection - 'The Englishman and the Sitting Bull' in 2009 - was successfully received by both public and media. Since then, their growth has been constant: BC garments, made locally, can be found in more than thirty countries.
Bobo Choses’ team works passionately to create innovative and fun worlds for children. The creative department is led by Adriana Esperalba, founder and creative director of the company. Each collection tells a story that is published as a children’s book, making clothes special and meaningful. People at Bobo Choses love hand-illustrated prints that go along with carefully selected colours and fabrics in comfortable shapes.
Bobo Choses speaks the language of children - the core values are creativity, passion, honesty and a sense of humor.
Bobo Choses’ new clothing collection 'The Happysads' is inspired by kids and their way of expressing contradictory emotions. They might have hard times identifying their feelings - they might not even know what to name them. Instead, they express themselves by throwing temper tantrums or having meltdowns ...
Bobo Choses is glad to present the fanciest music band ever - They sing about children and their roller coaster-like feelings spinning round and round, up and down, they play both right and wrong, they act like always never, they listen to sad songs and change just like the weather ... They are The Happysads !