The children's line Play Up was founded by a Portuguese family with a strong background in the textile industry. For over 3 decades, they have collaborated with the preferred brands of several generations of moms and dads - 'Think Small’ has been their way of living since ever.
The parenthood that all the family members experienced more than once took the professional activity to a different level. That’s how Play Up came to life 12 years ago - combining all this know-how with a personal and passionate view on childhood and the process of growing up, and how all this is connected with the daily act of choosing an outfit.
Play Up’s main concern is to provide children with the comfort and the freedom to move effortlessly in clothing - 'We just want kids to play and have fun!' & as mothers and fathers, people at Play Up know: 'For our children, nothing but the best!'