The Animals Observatory is the result of a love at ﬁrst sight scenario between two people - Laia Aguilar and Jan Andreu. Having been a long-time admirer of Laia Aguilar’s work during her time as creative director for Bobo Choses, Jan Andreu proposed they join forces to found a new fashion brand for children.
Jan Andreu has proved his incredible talent for business time and time again over the course of his career but The Animals Observatory project represents the realization of one of his dreams as an entrepreneur, and particularly as a parent. Laia Aguilar was the perfect choice of partner to make that dream a reality. She sees children’s fashion as an artistic tool through which she can express her own extraordinary world.
Laia Aguilar is currently based in the middle of the Empordà countryside, close to the French border, where she lives along with her husband and children, and creates in a house full of books, pictures, toys and magazines. The Animals Observatory is a timeless brand from a unique artist. Children and adults alike will be drawn to its sense of playfulness, comfort and aesthetic pleasure - all based on the philosophy of an old motto that Laia often repeats to her children: 'Be a good animal, true to your instincts'.